In New York City, men, women and children are getting more than just an eyeful from the latest racy ad Calvin Klein has posted on billboards around the city. Many are hearing an earful and speaking candidly about the photos. The photo shows a young girl without a shirt kissing one fellow while another looks on ready to spur into action all the while another male looks as if he has already gotten his fill and is resting by the wayside.
"It's pretty provocative," added local resident Alicia Shay, 24. "Just the positioning of them all -- she's kissing him, the other guy has his hands down her pants, they're all misty even. It's really inappropriate." [myfoxny.com]
"I think it's obscene," said Rachelle Brunn, who was passing by the extremely large billboard in Manhattan's Soho neighborhood. "They always have ads that are pushing the envelope, but this one is the worst I've seen since I've been here. My biggest concern is that it gives teens the wrong idea." [Yahoo]
Calvin Klein has always taken risks with his choice of advertising media. Brooke Shields posed while fifteen in which she delivered the line, "You know what comes between me and my Calvins? Nothing." In 1999, Klein launched a campaign for a children's underwear line that depicted two small boys only in their underwear. Recently Eva Mendes racy ads for Obsession were pulled from the American market.
A Calvin Klein spokesperson said the "intention was to create a very sexy campaign that speaks to our targeted demographic."
The question I ask has to be about the target demographic. It seems as if the target demographic ranges in an age bracket of teen to early twenty's. Are these pictures not showing one girl rolling around on a velvet sofa, sweating, topless and making out with one gentleman while lying on top of another? Are these pictures not showing that while the girl is making out with the one guy, another has his hands down her pants? You can say what you want about the guy on the ground but it seems as if he was involved in the romp at some point, heh?
With the target demographic being teenagers to early twenty-year-olds is this what parents want there children to lust after? Marketing these jeans with half naked people all the while embraced in sexual activity to young teens and early twenty somethings seems irresponsible to me. Are we supposed to want our teenagers involved in menage a trios or group sex acts? Even as a young twenty something, could these ads promote the idea that getting naked for a bunch of men is the thing to do?
Are these ads irresponsible?
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