Thursday, July 22, 2010

Do We Really Care about Jennifer Aniston's New Perfume?

As Jennifer Aniston gears up for her new fragrance, Jennifer Aniston, to hit the market, I wonder who really cares?

I think the last perfume I bought that had a celebrities name attached to it was Debbie Gibson in the 80's when I was a pre-teen. As a consumer, I just don't feel the need to purchase a product because some star stands behind it.

For years in the marketing industry, models were paid to look pretty and promote a product. In today's time, celebrities with their movies, books, hit singles and clothing lines are the rage.

What "Big Time" star doesn't have a perfume named after them? You have Brittany Spears, Beyonce, Mariah Carey, Avril Lavigne, Eva Longoria, Halle Berry, Reece Witherspoon, Queen Latifah, Kate Winslet.... Carlos Santana just to name a few.

Are you excited about Jennifer Aniston's new fragrance?

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